What's in the guide?

Campaign Set Up Guides-

• Shopping Campaign Set Up Checklist
• Search Campaign Set Up Checklist
• Performance Max Campaign Set Up Checklist

Find the exact steps to creating all of the campaigns above, ensure nothing is missed and you are set up to succeed.

Account Optimisation Guides-

• Bid Management - Manual CPC
• Bid Management - Target ROAS
• Bid Adjustments
• Search term Management

See the exact steps needed to optimise your ads account on a monthly and weekly basis

Evaluate Your Performance-

Find out what to look at when evaluating your performance, what exactly needs to be looked at to figure out what needs to be adjusted and what needs to be worked on to turn things around